https://www.notyournormaldenim.com/home daily 1.0 2025-05-22 https://images.squarespace-cdn.com/content/v1/5f4baf2a7fe03c08299f0c2b/a7a23da9-50b7-4dc7-a318-05ceb20310da/DSC_8722.jpg Home - Our Story NYND is a sustainable denim brand that focuses on the process of upcycling and the importance of second-hand shopping. Each piece is custom made to the individual with love and care. NYND was created by our founder Niani Phillips who has a degree in Fashion Business Management from the illustrious Fashion Institute of Technology in New York. NYND is always happy to collaborate with other designers and "creatives” on projects. 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